Diddy Partners With Mark Wahlberg To Launch AQUAhydrate


Diddy and Mark Wahlberg announced today (Feb. 27) that they’ve partnered up on a joint venture with AQUAhydrate, a Southern California-based water brand. The pair will oversee business strategy along with the company’s CEO John Cochran (the former President of Fiji Water).

As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with,” Diddy said in a press release. “Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does. Together, we’re going to take AQUAhydrate to the next level.

AQUAhydrate is a high performance water without the sugar and calories found in traditional sports drinks or vitamin enhanced beverages. It’s said to contain performance-grade electrolytes and a higher pH level of 9+.

This is a truly innovative company, and I’m thrilled to be part of it,” adds Wahlberg. “We all strive to do the best we can for our bodies but sometimes schedules, stress and other factors get in the way. AQUAhydrate helps me achieve the balance my body needs, no matter what. I enjoy being involved in every aspect of the AQUAhydrate brand and I’m looking forward to a very successful partnership.


Former BAD BOY Rapper G DEP Is Sentenced to 15 Years For 2 Decade Old Murder…


Former Bad Boy rapper G. Dep was sentenced this morning to 15 years prison for a two-decade old fatal gunpoint mugging — a cold-case murder that was only solved when he walked into a Harlem precinct two years ago, turning himself in so he could square himself, he has explained, with God.

“The circumstance of your being before the court now suggests to me a maturity and decency that wouldn’t have been evident at the time,” Manhattan Supreme Court Justice Michael Obus said of the sentence, the lowest allowed by law.

“It was the right thing to do, even though it landed you in the position you find yourself in now,” the judge added, calling the rapper by his given name, Trevell Coleman.

When he walked into a Harlem precinct two years ago, Coleman — who had had success as a protege of Sean “Puffy” Combs in the late ’90s — was a married dad of three and in treatment for an addiction to PCP. As part of turning his life around, he was determined to take responsibility for a crime that had continued to gnaw at him, his lawyer, Anthony Ricco, has explained. And he has never backed down.

“My hope is that Trevell never wavers from his decision,” Ricco said at the poignant sentencing. “Fifteen years is a long time. Fifteen years in the penitentiary for putting yourself there is an even longer time.”

Coleman, 37, has suffered the mockery and insults of his fellow prisoners, the lawyer noted, and in the press as well, for confessing to a shooting that he had essentially gotten away with, only to find out that his victim had died and that he had turned himself in for murder.

“He’s gotten the scorn of other inmates, who called him stupid — ‘Look what happened when you open your mouth,'” the lawyer said. “His wife questioned him — ‘Trevell, what about us?'”

Coleman and his wife were raising twin sons of kindergarten age. On the day of his April verdict, the wife — who had urged Coleman not to confess — had wondered to the lawyer about how the boys will manage now, without their father.

“My hope is that their sons will grow up to be as proud of their father as boys can ever be, for fixing what he did,” Ricco said.

“They will have a father who has honor.”

In confessing, the rapper had told cops that when he was 17, or 18, or maybe 19, he had shot a man three times during a botched mugging at Park Avenue and 114th Street. He didn’t know if the man lived or died.

Authorities scoured old records, much of it on microfilm, and matched the confession to the cold-case fatal shooting of John Henkel, gunned down on Oct. 19, 1993 at the same address. Coleman was

Hard-ball-playing prosecutors refused to offer Coleman a plea to a lesser charge, for which less prison — even a few years less — would be mandated.

The outcome is fair, said prosecutor David Drucker, who did argue in favor of the minimum sentence today.

There was “A totally innocent victim,” Drucker said. “The defendant shot him three times in the torso, killing him, and then he biked off leaving the victim to die.”

Coleman has lived a non-violent life, turned himself in for all the right reasons, and solved a murder that would never have been off the books otherwise, he noted.

Still, “He should be convicted of the crime he committed, murder in the second degree,” the prosecutor said.

“I’m just trying to get right with God,” Coleman had told The Post in an exclusive jailhouse interview back in December 2010. He made no statement at his sentencing today, and nodded somberly to his family members as he was led out of court in handcuffs.  (Via…)



Jennifer Lopez Gives Vanity Fair Her First Interview Since Announcing Her Divorce from Marc Anthony

“That was my biggest dream, and I really worked hard at it. We both did,” Jennifer Lopez tells Vanity Fair in her first interview since announcing that she and Marc Anthony are divorcing. “Sometimes it doesn’t work—and that’s sad. But I remain an eternal optimist about love. I believe in love,” Lopez says. “It’s still my biggest dream. I am positive—determined to move forward with my life, bring up my babies, and do the best job I can as a mother, entertainer, and person. I now look forward to new challenges. I feel strong.”

Lopez opens up to contributing editor Lisa Robinson about her life with Anthony and the example she hopes to set for her children; she talks about her relationship with P. Diddy and breaking off her engagement to Ben Affleck; she’s honest about the diva rumors that surround her, and shares her attitudes toward money, fame, and especially love.

“I’m a hopeless romantic and passionate person when it comes to love,” Lopez explains, describing the passage that has brought her to her current state of mind.

“It’s not that I didn’t love myself before. Sometimes we don’t realize that we are compromising ourselves. To understand that a person is not good for you, or that that person is not treating you in the right way, or that he is not doing the right thing for himself—if I stay, then I am not doing the right thing for me. I love myself enough to walk away from that now.”

“I will always respect Marc as a singer and performer,” Lopez tellsVanity Fair. “We actually work great together, and he was always very supportive. Together we could make magic—and we did. He will always be in our lives. He will always hold a special place in my heart as the father of my children.”

The September issue of Vanity Fair hits newsstands in New York and L.A. on Wednesday, August 3 and nationally and on the iPad on Tuesday, August 9. Visit Vanityfair.com for more. 


:: JR§

PUSHA T ‘FEAR OF GOD: LET US PRAY’ :: EP Releases August 23rd, ‘Trouble On My Mind’ Official Video

Pusha T will be releasing his EP, ‘Fear Of God: Let Us Pray’ on August 23 and below are your 9 titles, which included cuts from his previous mixtape entitled ‘Fear Of God’ as well as his latest recordings, including the big one ‘Amen’ featuring Young Jeezy and Kanye West.

1. Changing Of The Guards (Feat. Diddy)
2. Amen (Feat. Kanye West & Young Jeezy)
3. Trouble On My Mind (Feat. Tyler, The Creator)
4. What Dreams Are Made Of
5. O There It Is
6. Feeling Myself (Feat. Kevin Cossom)
7. Raid (Feat. 50 Cent & Pharrell)
8. My God
9. I Still Wanna (Feat. Rick Ross & Ab Liva)


:: JR§

DIDDY LAUNCHES ‘EMPRESS’ :: His First Women’s Fragrance

Diddy has something new in store for the ladies.

Next month, the mogul is launching a new women’s fragrance, Empress, as the feminine counterpart to his popular I am King men’s scent.

“I created Empress for the woman who is powerful beyond all others,”

Diddy said in a statement. With its crisp, fruity, floral notes, this perfume will make you feel regal indeed!

Empress, $57-$74, will be sold exclusively at Macy’s starting in August.


:: JR§



A tribute to the late great Notorious B.I.G goes down Wednesday night-3.9.2011-at the formidable Santos Party House, in association with Allhiphop.com and several other sponsors. The night should prove to be unforgettable, so be there or be square, obtuse, hexagon, etc. Dwickheads stay home, people trying to have some fun.
Via: Allhiphop.com